Have you tried Pinterest.com? A lot of women have. 82% of the users are women. This could probably have been predicted because it’s a way to essentially create internet scrapbooks of your favorite things and see the pages others created too.
The site explains: “Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.”
But women are also the majority of users on the more universal Facebook, at 48%. Women are more concerned about safety, however. 67% of women set their Facebook profiles to “Private” as opposed to 48% of men. Almost everybody struggles with how to use the Privacy controls properly. Women are a little more selective about their “Friends” and 67% have “Unfriended People”. 18% of women update their Facebook pages daily. 11% of men do that. Women are much more likely to comment on other’s posts and photos. It’s no surprise that men are more than twice as likely to post something on the internet which they later regret.
Women are also 67% of Twitter users. It enables its users to send and read text-based posts of up to 140 characters (letters, numbers or symbols). These rapidly arriving (and often widely broadcast) messages are known as “tweets”. Celebrities often like to share news and views using them.
One big surprise is that women are so involved in internet games. They make up 55% of the players. Women over 50 spend more time playing internet games than men 15-24 and men 25-34 combined. 60% of the huge gaming site, Zynga, are women. (It does interact with your Facebook page and consequently your world.) A wide variety of new and more traditional games are offered which you can play with internet friends or alone.
Where do men dominate the social web? Linkedin, Google+, and Reddit. Linkedin, the business connections site, has only 37% women and 63% men. Reddit users express opinions. It states “Users like you provide all of the content and decide, through voting, what’s good () and what’s junk ().”
Overall, women go to the social networking sites 99 million more times per month than men do. 81,000,000 women are participating in these sites. Both sexes say that staying in touch with family is the number one reason they use social networking sites.
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